FROM IDEA TO MARKET
A newborn baby is the most precious of all things on this planet. A sophisticated new brand, mimijumi introduces a range of products that go hand in hand with the exciting experience young, fashion forward families will have.
SHIBULERU has helped mimijumi creating the initial vision of the brand. Later, SHIBULERU conducted in home interviews with new parents to learn about the pain points of existing baby bottles. With the gained knowledge and the input of the entire team, SHIBULERU designed the award winning, simple to use and loved by babies bottle.
DESIGN TO BUILD
SHIBULERU worked with a wide range of partners in order to test, engineer and build the revolutionary baby bottle. Together with the manufacturers engineering team in Austria, the bottle was refined to the point of perfection.
Besides the design of the brand and product, SHIBULERU designed interactive tools for simplified logistics, a consistent packaging system, mimijumi's web appearance including the web store and all trade show appearances.
mimijumi PROJECT SNAPSHOTS